My Why
I joined Beautycounter because I want everyone that I know and love to use safe products!
Our children deserve to live in a world where the products we put on our skin don’t contribute to cancer, infertility and autoimmune disease.
Our Mission
One by one, we are leading a movement to a future where all beauty is clean beauty. We are powered by people, and our collective mission is to get safer products into the hands of everyone. Formulate, advocate, & educate – that’s out motto for creating clean beauty products that truly perform while holding ourselves to unparalleled standards of safety. Why? It’s really this simple: beauty should be good for you.
The Never List
Beautycounter has a “Never List” which is made up of more than 1,800 questionable or harmful ingredients that we never use as ingredients in our products. Of these 1,800 ingredients, over 1,400 of them are banned or restricted by the European Union. But, these ingredients are all allowed and very regularly used in the United States.
Our Products
If you are looking to make the switch to clean beauty, Beautycounter is the answer you’ve been waiting for! Whether you have dry, oily, normal or combination skin and you have skin concerns like sensitivity, blemishes, age spots, dryness, pores and/or fine lines and wrinkles we have a solution for your needs!
Beauty should be good for you! Our collection of safer makeup is game changing, and features foundation, powders, blush, eye shadow, eye liner, highlighter, bronzer, concealer, foundation, mascara, brow pencils, brow gel, lipstick and lip gloss. Beautycounter has proven that you no longer have to compromise on quality to use clean makeup.
My personal favorite products are our age defying Countertime Collection and the Skin Twin Featherweight Foundation! Have you tried any Beautycounter products? If yes, tell me what you love in the comments below. Not yet? Let me know what you can’t wait to try!
“Do the best you can until you know better. Then when you know better, do better”
Maya Angelou